![]() On Pinterest, users share and save content to virtual collections called boards. Not only that, many Pinterest users are there specifically to look for products and services – with 85 percent of users making a purchase because of the site, according to Pinterest – offering a great opportunity to find new customers that your traditional marketing channels may not reach.īefore you sign up and start pinning, here’s everything you need to know about using Pinterest for your business. With a visual-first format, Pinterest draws in viewers and sparks a desire to learn more. If you’re not using Pinterest to market your products or services, you’re missing out – and so are your potential customers.
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